E-commerce trends keep changing in an attempt to keep pace with how people shop online, but there are certain elements every site must have to increase conversions and sales.
Here’s a look at 7 areas to focus on to maximize e-commerce sales.
1. SEO
You may have heard the term SEO being thrown around but do you know what it is?
Search engine optimization (SEO) refers to a combination of marketing strategies that can be used to boost a website’s ranking on search engines, such as Google. The higher the rank of your site on search engines, the more easily online shoppers will find you.
Some of the common tactics you can employ to increase your site’s SEO ranking include:
- Publish epic content
- Include trustworthy and authoritative outbound links
- Make sure your content is engaging
- Use the relevant or appropriate keywords
- Optimize your site for mobile devices
- Make sure every page is properly formatted
If you’re relying on online sales to grow your business, SEO needs to be one of your top priorities.
2. Website Navigation
Your visitors expect moving from one page to another to be a breeze and they also hope to find what they want without frustration.
If you want to convert traffic, make sure site navigation is easy. There should be a smooth and quick transition between the various elements of your site including blogs, landing pages, calls-to-action, and much more.
3. Site Aesthetics
You want to make a great first impression when users visit your website. That’s why you should care about your site’s aesthetics. Beyond creating a visually appealing design for the site, it’s a good idea to use visual content, such as photos, videos, slideshows, and animated images as part of your SEO strategy or as a stand-alone marketing strategy.
These visual aids help to break up the monotony of blocks of text, thus making visitors to stay on your site longer.
4. Site Load Speed
Nothing irks impatient web users more than pages that take too long to load. If your site doesn’t load in the blink of an eye, they’ll quickly exit the site.
Make sure you site loads fast to avoid missing out on potential leads and conversions.
5. Branding
At the core of your e-commerce business is a brand identity that embodies a set of values related to the business’s purpose.
With so many other businesses offering similar products and services as your business, customers aren’t gauging what you sell on their own merits. They’re looking to buy from a brand whose purpose aligns with their values.
Making sure your brand appeals to prospective customers is crucial for success in e-commerce.
6. Transparency
People’s buying decisions aren’t influenced by price alone.
Check your site’s analytics and you’ll learn that people are checking out About Us page, Contact Us page, Reviews section, location, and other details about your business in an effort to determine if you’re running a trustworthy enterprise.
Be sure to include all the important information about your business on your website to boost trust signals and give customers more confidence to purchase your products.
7. Engagement
When visitors initiate conversations with your business, they expect to get answers to their questions almost immediately. Taking too long to respond to people’s queries about your products and services can give the impression that your business is inefficient or inactive.
The longer you take to respond to customer queries, the more likely it is that they’ll turn to another business for help.
Providing 24/7 customer support is crucial for optimizing your website for increases in sales. You can even include your social media handles on the site to boost engagement with prospects.
Focus on User Experience to Maximize Your E-Commerce Sales
Today’s online shoppers love a great UX. Give them that and they’ll take the desired actions, be that requesting a quote, subscribing to an email newsletter, or making a purchase. Improve UX on your website and see your e-commerce sales will soar.
Need help with boosting sales on your e-commerce website? We’re the experts you need to contact to build those sales. Contact us for a free consultation and website review.
