social media strategySocial media has become a crucial aspect of any successful marketing plan.

With billions of active users on various platforms, social media presents an excellent opportunity for businesses to connect with their target audience and boost their brand awareness. However, simply having a social media presence isn’t enough. To make the most of social media, you need a well-crafted social media strategy that drives brand awareness and ROI.

In this article, we’ll dive into the essential elements of a social media strategy, including social media marketing vs. social media content, what makes a good social media post, social media engagement, community management, and how to grow your following.

Develop a Social Media Strategy

A social media strategy is a plan of action that outlines how a business will use social media to achieve its marketing goals. A good social media strategy considers the business’s target audience, industry, and marketing objectives. The strategy should also define which social media platforms to focus on and the type of content to post on each platform.

Social Media Marketing vs. Social Media Content

Social media marketing and social media content are two related but distinct concepts. Social media marketing is the process of promoting your business, products, or services through social media. Social media content, on the other hand, refers to the actual content you create and share on social media.

While social media marketing is essential for driving traffic and conversions, your social media content is what ultimately engages your audience and builds a relationship with them. Therefore, it’s crucial to strike a balance between the two and create social media content that aligns with your marketing goals.

Know What Makes a Good Social Media Post

Creating good social media content isn’t easy. It requires creativity, research, and planning. Here are some essential elements of a good social media post:

  1. Relevance: Your content should be relevant to your target audience and their interests.
  2. Visual Appeal: Using high-quality visuals such as images, videos, and graphics can help your content stand out and increase engagement.
  3. Quality: Your content should be well-written and provide value to your audience.
  4. Call-to-Action: Every social media post should have a clear call-to-action, such as encouraging users to like, comment, share, or click through to your website.

Measure Social Media Engagement

Social media engagement is the interaction between your brand and your audience on social media platforms. Social media engagement can come in many forms, such as likes, comments, shares, mentions, and direct messages. Engaging with your audience is crucial for building relationships and increasing brand awareness.

Here are some tips for boosting social media engagement:

  1. Respond to comments and messages promptly.
  2. Use hashtags to increase visibility and reach new audiences.
  3. Run contests and giveaways to encourage engagement.
  4. Host Q&A sessions to answer questions and build trust with your audience.

Manage and Engage Your Community

Once you’ve built your social media following, it’s important to engage with your community and build a relationship with your audience. Social media is a two-way conversation, so it’s important to actively listen and respond to your followers. Here are a few tips for managing and engaging your community:

  1. Respond to comments and messages: Responding to comments and messages shows that you value your audience’s input and that you’re listening to what they have to say. Make sure to respond in a timely and professional manner, even if it’s just to say thank you.
  2. Host Q&A sessions: Q&A sessions are a great way to engage with your audience and provide value. You can host a Q&A session on Instagram Stories or go live on Facebook or Instagram to answer questions in real-time.
  3. Run contests and giveaways: Contests and giveaways are a fun way to engage with your audience and incentivize them to share your content. Make sure to follow the rules and guidelines for running contests on each platform.
  4. Feature user-generated content: Sharing user-generated content is a great way to show your audience that you appreciate their support and that you’re listening to what they have to say. Make sure to ask for permission before sharing and give credit where credit is due.
  5. Monitor your brand mentions: Keep an eye on your brand mentions and respond to any negative feedback in a timely and professional manner. Use social listening tools like Hootsuite or Mention to monitor your brand mentions and track sentiment.

Grow Your Following

Growing your social media following takes time and effort, but there are a few things you can do to speed up the process. Here are a few tips for growing your following:

  1. Post consistently: Posting consistently help
    s your audience know what to expect from you and keeps your brand top-of-mind. Make sure to post at least once a day on each platform.
  2. Use hashtags: Hashtags help people discover your content and reach new audiences. Use relevant hashtags on each platform to increase your reach.
  3. Collaborate with other brands: Collaborating with other brands in your industry is a great way to reach new audiences and build relationships with other businesses. Look for opportunities to collaborate on social media campaigns or host joint events.
  4. Run paid ads: Running paid ads on social media is a great way to reach new audiences and promote your brand. Make sure to target your ads to the right audience and use eye-catching visuals and copy.
  5. Partner with influencers: Partnering with influencers in your industry is a great way to reach new audiences and build trust with your target audience. Look for influencers who align with your brand values and have a strong following in your niche.


Developing a social media strategy that drives brand awareness and ROI takes time and effort, but it’s well worth it in the end. By understanding your target audience, creating valuable content, engaging with your community, and growing your following, you can build a strong social media presence that supports your overall business goals.

If you need help developing a social media strategy that drives results, Experia Creative can help. Our team of social media experts can help you create a customized strategy that aligns with your business goals and reaches your target audience. Contact us today for a free consultation and learn more about how we can help you grow your business through social media.