Ariana Nesbit MD
Dr. Nesbit came to us looking for a clean modern feeling site with a strong focus on maintaining credibility. We wanted to make sure her site differentiated her from this outdated market but not at the sacrifice of losing any trust from her clients (mostly older male lawyers). To do this we used a slight pop of color, minimal iconography, an abstract but very toned down background (to keep things on the professional side), and focused heavily on use of negative space.