CORE Dance

CORE Dance Company was founded in 2010 by four highly regarded dance teachers, who together have over 70 years of combined experience teaching and directing dancers. We have had the pleasure of working with them since the beginning. Together we have developed logos, designed their first website, and most recently, created an all-new reimagined website that is bold, sophisticated, and fun.

One of the main goals of the site was to give information on the dance studio. We decided the best way to feature the studio was to show the quality people behind it. Profiles of each teacher show the unique experience each person has to offer to their students.

Our second goal was to offer an easy way for prospective and current students to find the class scheduling and join the fun. We created the schedule on an easy to navigate platform that the instructors could manage, as a way of keeping information as up-to-date as possible, and costs for the studio low.

ClientCORE DanceServicesBranding, Logo Design, Web Design

A branding guide showing a color palette with black, orange, gold, gray, and white shades on the left, and typography samples in bold and script fonts on the right, over a faded photo of children.
Five young women in matching Core Dance shirts pose and dance energetically outdoors on a street. Text on the image reads: Voted BEST Dance Studio in SLO County for 12 years.
Screenshot of a dance studio’s website displaying Dress Code guidelines for ballet and policies for class registration and tuition rates, with photos of dancers performing on stage at the top of the page.
Two smartphones display the CORE Dance website. The left screen shows a Children’s Beginning Series program page with text and a photo of kids dancing. The right screen shows a menu with options: Dance Schedule, Register Now, and Dancer of the Month.
A website section for a dance studio shows three main options: Dance Schedule, Register Now, and Dancer of the Month, with a background of dancers performing on stage and a quote about inspiring the community to dance.