Honey Oil CBD

Honey Oil CBD came to us as a brand extension of Honey Oil Co., an existing client. Our challenge was to create a differentiation between the recreational THC-based branch and the CBD line under the same name. Throughout the relationship, we partnered as an “Out of House – In House” team, handling every touch point of the brand, from packaging to printed materials and environmental design, to digital marketing and web design.

The dynamics of an exploding CBD market and quickly-changing legal requirements meant constant packaging research development and many iterations, meeting each new requirement as the governing bodies provided them.

CBD becoming legal on a national level also opened the doors to being able to treat CBD as a viable e-commerce product, which allowed up to create a dynamic mobile-first website.

We lead with an information-first approach. First we set out to educate the customer with a better understanding of CBD through our blog, and empower them to value the high quality of the product. To build trust, we provided lab test reports on every product, which to this day, is still not standard in the industry. Education and transparency positioned Honey Oil CBD as an industry leader and trustworthy source for CBD.

We optimized the e-commerce experience strategy which had quite impressive results:
131% Increase in Sales, 136% Increase in Online Sessions, and 121% Increase in Total Orders

ClientHoneyOil CBDServicesWeb Design, e-Commerce, Digital Marketing, Graphic Design, Content Creation

A bottle of Honey Oil CBD extract with a dropper, a container of Honey Oil CBD concentrate, and a Honey Oil vape cartridge box are displayed on a blue and white background.
A collage of four images: Honey Oil CBD vape cartridges on display, a pink drink in a tall glass beside a CBD product, a CBD drink bottle in greenery, and a person using a Honey Oil CBD vape outdoors with palm trees in the background.
A black bag of Honey Oil CBD dog biscuits, a vape cartridge, and a vape battery are displayed on a white and blue background. The biscuits bag is labeled “Honey Oil CBD Dog Biscuits—5mg CBD, 8oz.”.
Graphic showing e-commerce results for Honey Oil CBD: 131% increase in total sales, 136% rise in online sessions, and 121% boost in total orders after optimizing the e-commerce experience strategy.
Three smartphones display Honey Oil CBD vape product ads: the first shows a black vape pen, the second features an aerial beach view, and the third displays three CBD vape cartridges with a customer testimonial on a blue background.
Black text on a white background describes Honey Oil CBD’s approach: asking cannabis creators for honest opinions, which fuels an active affiliate program and organic promotion for their CBD oil products.
A collage of social media posts shows young adults using vape pens and Honey Oil CBD products, close-ups of cannabis concentrates, and promotional text about CBD cartridge discounts.
A YouTube sidebar displays CBD product review video thumbnails, including one with a person holding a Honey Oil CBD joint labeled CBD JOINT REVIEW. Text on the left details a marketing strategy focused on organic social media growth.
White background with black text details strategies to bypass Facebook Ad’s CBD oil restrictions, including building a safe site and editorial approach to highlight Honey Oil CBD and drive store traffic.
A webpage titled “5 Tips to keep your chill during Covid 19” with images of women relaxing outdoors, surfing, eating ice cream, holding a plant, and using Honey Oil CBD at a laptop, plus a testimonial and various text sections.