Juvenile Diabetes Research Foundation

JDRF is the worldwide leader in funding research to cure T1D, an autoimmune disease that strikes children and adults suddenly and lasts a lifetime.

JDRF’s “Imagine Gala” in Los Angeles is an elegant evening attended by over 550 members of the community. The previous year, it was held at the Beverly Hilton and hosted by Usher, so we had our work cut out for us. The creative direction for the experience was to take cues from the timeless elegance of the Beverly Hilton and carry that feeling throughout the event. We used cues from the architecture for structural elements, balanced by the whimsical shape of the California palm tree. Keeping a sense of whimsy was important for the experience as the event would be focused on helping children.