When starting a company, business owners often consider their brand. The first thing that comes to mind may be the company logo. The logo is often the first impression that people have of a company. It is a powerful component of a brand. But a logo is not your brand. In fact, a logo is only one single component of all of the aspects that come together to define your company’s brand.
What is a logo?
A logo is simply an image, text, symbol or some other mark that represents your company. Yes, it’s important to consider the colors, graphics, type, and any other design elements when designing a logo, but it does not define what the company is or what it represents. That is branding.
What is Branding?
Think of branding as the foundation that your company is built upon. Branding creates perceptions in the hearts and minds of your clients or customers. A good branding strategy will bring confidence, trust, and a level of expectation for your company. Think of your brand as the core of your company. It’s one of the most important aspects of your business, so it’s important to get it right from the start. Trying to change established perceptions in the minds of your customers can be difficult and time consuming, not to mention expensive!
